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The story of Eton begins in 1928 in the Swedish village of Gånghester. David and Annie Pettersson creates Syfabriken Special (The Sewing factory Special) which specializes in men’s shirts. 20 years later their sons travel the world in pursue of the best shirts fabrics and visit the small town of Eton, England. The name makes a big impression on the young men who upon returning home launch “The Eton Shirt”. It becomes so popular that the entire company takes the name Eton.